Marketing & Comms Specialist

Creating content, communications, and campaigns that help organizations connect with people.

Marketing professional with experience across finance, healthcare staffing, and nonprofit education.

About Natalia

Aligning business values with creative marketing stories

I'm a marketer, creator, and lifelong learner based in Los Angeles.

Over the years I've worked across finance, healthcare staffing, and nonprofit education, helping organizations communicate their ideas in ways that connect with people.

The Mission

To bridge the gap between human needs and brand values through elegant, ethical, and impact-driven communication.

The Vision

To elevate growing businesses by designing cohesive digital experiences that foster long-term community trust and loyalty.

Why Hire Me

I deliver a rare combination of creative content creation and rigorous analytical tracking. I don't just write copy; I optimize it for conversion and real engagement.

My Career Journey

A timeline of my professional experience in marketing, communications, and brand strategy

February 2022 - Present

Marketing and Communications Specialist

SEIU-UHW & Joint Employer Education Fund — Los Angeles, CA

Collaborate with regional and program teams to develop targeted marketing campaigns across email, web, and social media.
Write, edit, and publish web content while ensuring a consistent and engaging brand voice across all digital platforms.
Manage all social media accounts, aligning messaging with organizational goals and optimizing performance through data-driven insights.
Create and refine flyers, newsletters, presentations, and print collateral through detail-oriented writing, graphic design, and copyediting.
Partner with external vendors to produce high-quality marketing collateral, annual reports, member videos, and branded promotional swag.
Track and report campaign performance, leveraging analytical insights to continuously refine communication strategies.
Bring member stories to life by conducting interviews and writing compelling narratives that showcase impact and build community trust.
Oversee project timelines, budgets, and resources, ensuring smooth collaboration and timely delivery of marketing initiatives.

February 2021 - February 2022

Marketing Coordinator

Epic Staffing Group — Los Angeles, CA

Created and curated engaging social media content for LinkedIn, Facebook, and Instagram, driving engagement and maintaining strict brand consistency.
Scheduled and managed content pipelines using social tools to ensure timely, strategic publishing across active networks.
Boosted brand reputation by actively generating and managing online reviews on Glassdoor, Indeed, and Google.
Supported the design and execution of cohesive social strategies, creative campaigns, and partner marketing programs.
Led research and coordination for industry award submissions, owning schedules, eligibility criteria, and positioning narratives.
Supported end-to-end event planning, vendor coordination, and on-site event logistics to ensure smooth, memorable brand experiences.

September 2018 - January 2021

Marketing Assistant

MJC Partners — Los Angeles, CA

Managed planning, logistics, and budgets for community volunteer events, networking functions, and large investment banking conferences.
Served as primary point of contact for venues, vendors, and staff, coordinating flawless execution before and during events.
Created eye-catching promotional materials, tracked event inventory, and oversaw timely delivery of essential marketing assets.
Maintained and segmented CRM and email databases with highly accurate contact records.
Designed and executed targeted email campaigns via Constant Contact to drive event registration and engagement.

November 2017 - March 2020

Brand Strategist

SuitKits — Los Angeles, CA

Analyzed complex production timelines and manufacturing schedules, providing accurate forecasts to ensure on-time project delivery.
Sourced, evaluated, and negotiated agreements with production vendors to ensure optimal quality and cost efficiency.
Conducted deep market and demographic research to support strategic brand expansion into new consumer markets.
Leveraged Shopify analytics to monitor sales metrics and identify key marketing opportunities.
Regularly presented competitive research, marketing analyses, and strategic branding recommendations to the CEO.

April 2017 - October 2017

Social Media and Marketing Assistant

Belladonna Inc. — Los Angeles, CA

Managed all facets of social media accounts, blog publishing, and digital promotions for a boutique celebrity fashion stylist.
Produced high-quality visual marketing collateral for both print and digital distribution channels.
Organized and deployed creative email newsletters, maintaining a highly segmented subscriber database.
Developed creative digital marketing strategies to promote new offerings and elevate brand presence.
Managed showroom inventory, sourced new lifestyle items, and optimized product curation.

Core Capabilities

Specialized skillsets and professional tools I bring to every marketing campaign

Email Marketing & CRM

Designing lead nurturing workflows, professional newsletters, and drip campaigns. Expert user of MailChimp, Marketing Cloud, Constant Contact, and Pardot.

E-Commerce & Web CMS

Handling product catalogs, content management, and layout updates. Highly proficient in Shopify management and WordPress administration.

Campaign Coordination

Keeping project deliverables aligned and timelines on track. Advanced knowledge of professional operations platforms like Asana, Wrike, and Airtable.

Content Creation & Design

Developing beautiful social graphics, proposal layouts, and communications copies. Daily power-user of Canva, Google Docs, and the Microsoft Office Suite.

Operations & Comms

Excelling in remote work setup efficiency and actively sustaining vendor relationships to keep external campaign assets delivered flawlessly.

Portfolio Showcase

Real-world examples and creative campaigns demonstrating marketing results

Design & Collateral A clean desk layout showing high-quality printed materials, annual reports, brochures, and flyers designed with muted gold accents.

A clean desk layout showing high-quality printed materials, annual reports, brochures, and flyers designed with muted gold accents.

Campaign & Design Collateral

Marketing Materials & Collateral

A selection of high-impact email newsletters, annual reports, flyers, and promotional assets. Tailored for corporate, non-profit, and healthcare education landscapes to ensure flawless brand consistency.

Digital & Social A modern creative workspace flatlay showing social media planning, including a smartphone with a stylized feed and active scheduling calendar.

A modern creative workspace flatlay showing social media planning, including a smartphone with a stylized feed and active scheduling calendar.

Social Strategy & Community Management

Social Media & Brand Curation

End-to-end creative post curation, strategic scheduling, and community engagement campaigns across LinkedIn, Facebook, and Instagram. Expert in driving reach, fostering interactions, and managing reputation reviews.

Blog & Editorial An elegant and quiet writing space showing an open research notebook, fountain pen, and a laptop with drafted text files.

Strategic Copy & Blog Narrative

Blog Posts & Writing Samples

Search-optimized blog articles, engaging student spotlights, and high-quality storytelling designed to convey organizational value, drive organic traffic, and build brand trust.

Get In Touch

Let's discuss how we can drive meaningful growth for your brand

Let's Collaborate

Whether you are looking to hire a full-time marketing lead, consult on an upcoming product launch, or improve your brand's digital storytelling, I would love to connect.